Track record

Eight brands.
$200M+ of growth.

Full P&L ownership, budgets to $15M, teams to 22 direct reports — reporting to CEOs, boards and institutional investors through growth investment and pre-exit value creation.

World Gym International

Chief Marketing Officer · 2022–2025

Global fitness franchise · 300+ locations · 20 countries

+35%

YoY franchise development sales

Nearly tripled signed franchise agreements on an identical budget
+25% membership growth with 80% retention across 300+ locations
Pioneered GAIO workflows: 40% faster to market, 3x ROI on $15M spend
Private-equity exit readiness: marketing opex cut 55%, $8M+ saved

Technogym USA

VP of Marketing · 2019–2022

$800M global equipment manufacturer

$10M+

E-commerce revenue in under 90 days

Pivoted a B2B-only model to direct-to-consumer during COVID-19
+65% qualified leads; MQL-to-SQL conversion from 13% to 38%
Web traffic +134% in 18 months; email click-through 3% vs 0.8% benchmark

IRONMAN

Senior Director of Marketing · 2016–2019

Global events, media and SaaS platform

$5M ARR

IRONMAN University, from zero in 18 months

Coach-certification SaaS: 3,000+ coaches in 40+ countries in year one
IM Tracker app: 500,000+ downloads
Customer lifetime value $900 → $1,300 (+44%); media budget cut 50% with response up 80%

Wilson Sporting Goods

Global Marketing Director · 2014–2016

$400M global consumer brand

+65%

Against forecast on a signature launch

Directed the Roger Federer signature racquet launch: $40M+ revenue impact, 300,000 new consumers in four months
Digital reach +913% YoY; web leads +264%
Launched Wilson's first VIP loyalty program: $1M+ in six months

Power Plate International

VP of Marketing & Product · 2009–2014

Global equipment brand, post private-equity acquisition

$60M+

Revenue from the Series 7 launch

Rebuilt marketing from the ground up after the acquisition
PowerTV SaaS education platform: $17M incremental revenue in two years
Brand Global / Activate Local across 20+ countries; UK Cool Brand 2011; North America revenue +56%

Star Trac Fitness

International Market Manager · 2007–2009

Revenue to $40M

Global market share +10%
eLearning platform reaching 300+ distributors in four months

COSMED USA

Managing Director · 2002–2007

25x

$800K → $20M in under five years

Full P&L ownership
Built sales infrastructure, distribution and brand from scratch

Eight brands.$200M+ of growth.