From the pitch
to the boardroom.

I learned the job in a locker room before I learned it in a boardroom.

I played professional football with LOSC Lille, in Ligue 1 and the UEFA Champions League. Elite sport teaches you that talent is table stakes. What wins is preparation, a clear identity and a team that believes in the same thing.

I've brought that into marketing for more than 20 years — scaling COSMED's US business 25x, launching the Power Plate Series 7, building IRONMAN University from zero, pivoting Technogym to direct-to-consumer in under 90 days, and leading World Gym's global marketing across 300+ locations.

I'm hired to solve one of two problems: a strong brand that underperforms commercially, or a commercial engine that has outgrown its brand.

Currently a full-time Chief Marketing Officer.